Subscription Tier Information

Threshold 360 offers three plans: Entry (free), Pro ($99/month) and Enterprise (custom pricing). Entry and Pro are built for businesses with a single location, while Enterprise is built for organizations that run many locations. The right plan comes down to how many locations you have and how actively you want to promote them.

Plans at a glance

Every plan puts your tour on the Threshold Map with a link you can share. Pro and Enterprise add the sales tools, your own branding and deeper analytics.

Feature	Entry	Pro	Enterprise
Price	Free	$99/month (annual discounts available)	Custom; contact sales
Built for	One location showing a few spaces	One location marketing and selling its space	Organizations with many locations
Google Business Profile uploads	Credited to Threshold 360	Your branding	Your branding
Customizable Share Pages with CTA buttons	—	✓	✓
Hotspots and video integration	—	✓	✓
Custom Maps	—	✓	✓
Analytics	Past 30 days only	Pro analytics, including Google views	Pro analytics, including Google views
Payment	None needed	Credit card	Credit card, ACH or check

Entry: Free

Entry is free and fits a single-location business that only needs to show a few spaces and relies on search and walk-in traffic.

What's included

• Your tour on the Threshold Map, plus a link you can share anywhere
• Your 360° photos added to your Google Business Profile, credited to Threshold 360
• Analytics covering the past 30 days

Why it appeals: Entry puts your space in front of people searching on Google at no cost. It suits places that want walk-ins rather than online bookings, like a neighborhood café, boutique or small museum. It's also where your account moves if you don't continue with Pro after your trial.

Pro: $99/month

Pro costs $99 a month, with discounts for annual billing, and fits a single-location business that wants to actively promote and sell its space.

What's included

• Everything in Entry
• Customizable Share Pages with a call-to-action (CTA) button, such as "Book now"
• Hotspots and video integration inside your tours
• Custom Maps
• Your own branding on your Google uploads
• Pro analytics, including views from Google, with no 30-day limit

Why it appeals: Pro turns your tour from a listing into a sales tool. A "Book now" button moves viewers toward a booking or inquiry, and Pro analytics show how many come from Google and click through. It suits places that sell space, like an independent hotel, an event or wedding venue, a co-working space or a senior living community.

Enterprise: Custom pricing

Enterprise is quoted for each organization and fits operators with many locations, like hotel and restaurant brands, theme parks, universities and senior living companies.

What's included

• Everything in Pro, for every location
• Custom Maps that connect all your locations on one map in your brand's colors and logo, with a tour at every pin
• Views, clicks and interactions tracked per location

Why it appeals: Enterprise gives a multi-location brand one consistent way to show every property online. A single branded map lets travelers and planners explore each location, and per-location analytics show which ones draw the most interest. It also suits destination marketing organizations (DMOs) that showcase their partner venues on one map.

Which plan is right for you

Start with how many locations you have, then decide how hard you want your tour to sell for you.

• Choose Entry if you have one location and mainly want to be found on Google and the Threshold Map.
• Choose Pro if you have one location and want your tour to drive bookings or inquiries, with CTAs, your own branding and deeper analytics.
• Choose Enterprise if you manage many locations and want them connected on one branded map.

Two add-ons are available on request: AdTours, which runs your tours as display ads, and Managed Services, where our team creates and deploys content for you.

Trials, upgrades and billing

After Threshold captures your location, you're invited to a trial of Pro. When it ends, you can stay on Pro or move to Entry at no cost.

• Upgrade anytime: Click Upgrade in the top-right corner of your dashboard to choose a plan and enter payment details, even during your trial.
• Change plans: Compare and switch plans on the Plans page in your dashboard.
• Payment: Pro is paid by credit card. Enterprise can be paid by credit card, ACH or check, with checks accepted for annual plans only.
• Enterprise quotes: Book a call with our team.
• Billing questions: Email support@threshold360.com.