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Frequently Asked Questions

A comprehensive starting place to learn more about the Threshold 360 Platform

Dashboard FAQ

What is Threshold 360?

How do I get Threshold 360 to capture a virtual tour of my business?

What is the Entry Platform, and why did I receive an invitation to it?

Can I edit my tours?

How do I get my tour onto my website and landing pages?

How do I share my tours? 

How is my virtual tour added to Google?

How can I track the views my tour is receiving?

How can I increase traffic to my tour?

What else does Threshold have to offer?

Capture FAQ

How should we set-up our space?

If we do decide to set-up our space, how do COVID precautions factor in?

What are you seeing other locations do regarding COVID set-ups?

Who will be coming to our capture session? Is it an entire team?

Do you do any editing like removing objects?

How do I let the Creator know what I would like captured?

Does the shot list have to be captured in order?

What happens if we need more time?

We have construction going on, so how should we proceed?

Can I see the content after it’s completed? How long does it take to go live?

What do we do about bad weather?

Can we post the content on our website?

Can your Creator fill out a release form?

What if I need to reschedule or cancel my appointment?

I have existing virtual tour content. Can I use it for this program?


What is Threshold 360?

  • Threshold 360 integrates powerful virtual tour software with a customizable publishing platform. With coverage of more than 100,000 locations and over two million views daily, Threshold is the leading provider of interactive 360° virtual tours for marketing and sales.
  • Click here for more information about our platform.

How do I get Threshold 360 to capture a virtual tour of my business?

  • You can schedule your appointment at threshold360.com/schedule. Here's what to expect before the day of your capture session.

* What is the Entry Platform, and why did I receive an invitation to it?

  • You will be invited to the Threshold Entry Platform once your location is captured. It's accessible to any location captured by Threshold 360 so that you can take full advantage of our most popular features. 

    You can see an overview of the Entry Dashboard here.

    * Certain DMO and CVB customers have currently opted out of the Entry Platform. If you have any questions, please reach out to your organization."

Can I edit my tours?

How do I get my tour onto my website and landing pages?

  • Follow these simple instructions to embed your Threshold virtual tour onto any page of your website. We suggest that you review our Implementation Guide for best practices for embedding virtual content on your website.
  • If you have a web developer who helps with your site, they can review our Developer Documentation here.

How do I share my tours? 

  • The simplest way to quickly share your tours is to copy your Threshold Link from your Dashboard. We encourage you to share your Threshold Link across a number of channels like listing pages (think Yelp, TripAdvisor and Cvent), sales proposals, virtual meetings and, of course, social media.
    As an added bonus, with a Professional or higher plan, you can customize your Threshold Link and enable the CTA (call-to-action, like "book now!") Feature within the Threshold Viewer.
  • All users of the Entry Platform can also take advantage of the Publishing Tab to connect with your social media accounts and other marketing channels. 
  • We also have an in-depth Publishing Guide which goes beyond your website and social accounts to enhance your Sales and Marketing materials.
  • You can feature one of your tours as an eye-catching AdTour with the option to build in CTA's and additional design layers.

How is my virtual tour added to Google?

  • Once your virtual tours are processed, the individual 360° panos are automatically added to your Google My Business Listing and your Google Travel Listing under the 'Streetview & 360 Photos' section. If you wish to remove the 360° panos from your Google listings, you can deactivate them in your Publishing Tab
  • Standard Google uploads will receive Threshold 360 attribution. Pro and Enterprise plans can opt for branded Google uploads to include their own brand attribution on their Google imagery and can also view analytics related to their Google imagery.

How can I track the views my tours are receiving?

  • Your tour analytics can be viewed in your Locations tab. Available metrics are Total Views, Unique Users, Engagements, and Click-Thru Rates. You can also toggle the date range to view metrics from a specific period of time, however, Entry users can only view metrics from the past 30 days. In-depth analytics are a feature of Pro and Enterprise plans. More information about your analytics in your Locations tab can be found here.

How can I increase views/traffic to my tours?

  • Tour views are garnered from publishing your tours to Google and social media channels, sharing your Threshold Link within your network, and embedding your tours on your website. To increase views and traffic to your tours, ensure your tours are embedded on your website and you are periodically posting your tours to your social networks. Use the Publishing tab in your Dash to quickly create engaging posts. Get more ideas on how to utilize your Threshold Links here.
  • Additionally, if you are a partner of a local DMO/CVB, ensure your tours are embedded to your Location listing page on the DMO's website.  

What else does Threshold have to offer?

  • Threshold offers 3 platform tiers: Entry, Professional, and Enterprise, each with increasing value and access to more robust features. Learn more about the platform options here
  • As a part of Pro and Enterprise plans, customers have access to Custom Maps. These are custom virtual maps that can include any number of locations and custom pins. Custom Maps can be shared directly or embedded into webpages. Learn more here.
  • Threshold also offers AdTours, which are customizable display ads using your virtual tours that can be deployed as part of your advertising campaigns. Learn more here.
  • *Coming soon, Threshold will also be providing access to Threshold Experiences that can be viewable with a VR headset. More info to come!

How should we set-up our space?

  • If your staff has the capacity and you wish to set up your space as if you’re hosting an event, with tables, chairs, and decor - go for it! These virtual tours are meant to help you sell your space. However, most locations are presenting fully empty spaces which still communicates your size and layout. We do ask that storage, debris, and anything you would not want a prospective guest to see- be removed. We all benefit from capturing a clean and professional-looking space.

If we do decide to set-up our space, how do COVID precautions factor in?

  • If you’re implementing COVID precautions like mask signs, distancing signs on the ground, spaced out seating, etc, we think that’s a fantastic look to present to prospective guests and customers. We recommend you keep this look and capture accordingly. We can always come back at a later date and capture your space again if/when the environment changes.

What are you seeing other locations do regarding COVID set-ups?

  • Most locations are keeping their set-up as is, outside of basic clean up and rearranging, assuming that they will be operating as they are for a while. Keep in mind that although this content is used for marketing and promotion, the goal of 360° content is to show prospects a realistic view of the location. Again, much of this has to do with the staff and resources available to you at the time of capture. 

Who will be coming to our capture session? Is it an entire team?

  • Only a single Creator will show up with a tripod, a handheld 360° camera, and a badge. See the Capture process in action here. The Creator capturing your space will be listed on the confirmation email that you receive once you schedule with us, which you can do by going here.

Do you do any editing like removing objects?

  • Our imagery is not edited beyond color correction and facial blurring. So if there is something in the shot that does not belong, it will be captured! Our Creators will move smaller items out of the way, like housekeeping carts at a hotel, but other than that, you should proactively walk your space and rearrange larger items before our Creator arrives.

How do I let the Creator know what I would like captured?

  • When you schedule with us by going to threshold360.com/schedule you'll get a chance to input a shot list (like this). This is sent directly to our Creator. They will confirm this list with you upon arrival and make any changes that you'd like at that time. 

Does the shot list have to be captured in order?

  • Not at all. We have the ability to reorder any of the spaces. Typically our Creators capture in whatever order is most convenient for you according to what you have prepared. So, if there's an event going on in the meeting room that will be cleared out in 30 minutes, then no worries, we can save that for last. 

What happens if we need more time?

  • Due to demand, and out of respect for both our Creators and other partners' time, we ask that each session does not go over the allotted time (typically 90 minutes). You are more than welcome to schedule an additional session. If our Creator is happy to stay longer and extend the original capture session, then they are free to do so, but they may have another appointment to get to.

We have construction going on, so how should we proceed?

  • We can still capture all the areas of your facility that are not undergoing changes and return at a later date to fill in anything that was missed. 

Can I see the content after it’s completed? How long does it take to go live?

  • Content goes live to the Threshold Map approximately 48 - 72 hours after we capture. There may be a delay depending on volume. To see your content at that time, go to the Threshold Map here

What do we do about bad weather?

  • Unfortunately, we don't have any control over inclement weather, but we do have some options: we can maintain your appointment and capture just the interior imagery and return for the exterior imagery at another time, or we can reschedule and capture it all at once at a later date. Please let us know at least 24 hours in advance if you need to reschedule entirely.

Can we post the content on our website?

  • All content can be easily embedded on a website by subscribing to the Threshold Platform which gives you access to the embed code and other tools that you need to do this - along with analytics, our Custom Maps, and much more. If you’re interested in subscribing, go here. To access a shareable link of your content, search on the Threshold Map. 

Can your Creator fill out a release form?

  • Our Creators are prohibited from signing any release forms outside of a COVID medical screening form, etc. If this is an issue for your location, contact us by emailing fieldoperations@threshold360.com.

What if I need to reschedule or cancel my appointment?

I have existing virtual tour content. Can I use it for this program?

  • Possibly! Depending on the type of content and how your virtual tour was captured, we might be able to use your existing imagery and upload it to the Threshold Platform. If what you have is actual 360° panoramic imagery, then it's likely we can use at least some of the content. To see if what you have is compatible, contact support@threshold360.com and include a link to your virtual tour. Our support team will make an assessment and request the files from you if we think it will be usable. 

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