Threshold 360 integrates powerful virtual tour software with a customizable publishing platform. With coverage of more than 100,000 locations and over a million views daily, Threshold is the leading provider of interactive 360° virtual tours.
Click here for more information about our platform.

How do I get Threshold 360 to capture a virtual tour of my business?

If you're a DMO partner, you can schedule your appointment at threshold360.com/schedule.
If you're not part of a DMO, please reach out to scheduling@threshold360.com.
Before the day of your capture appointment, here's what to expect and how you can prepare.

What is the Pro Platform, and why did I receive an invitation to it?

Once your location is captured, you will be invited to a trial of the Threshold Pro Platform, which includes the ability to embed tours onto your website, many customization options, Hotspots, video integration, automatic Google Business Profile uploads, Pro analytics, and much more.
Once your trial is over, you can continue on Pro for a monthly fee (annual discounts available) or be downgraded to our Entry Platform. You can see an overview of Entry here.

Can I edit my tours?

Within your Dashboard, you can:
- Re-name a tour

- Edit a location's details
- Hide and/or reorder tours
Edits beyond what you can do in your Dashboard (like removing a pano from a tour) will require attention from our Support team. Submit an inquiry form here, and somebody will get back to you as soon as possible.

How do I get my tour onto my website?

Follow these simple instructions to embed your Threshold virtual tour onto any page of your website. We also suggest reviewing our Implementation Guide for best practices for embedding virtual content on your website. Also, check out our favorite implementation examples for some great ideas.
If you have a web developer who helps with your site, they can review our Developer Documentation here.

How do I share my tours?

The simplest way to quickly share your tours is to copy your Share Page link from your Dashboard. We encourage you to share across a number of channels, such as listing pages (think Yelp, TripAdvisor, and Cvent), sales proposals, virtual meetings, and, of course, social media. As an added bonus, with a Pro or higher plan, you can customize your Share Pages and enable the CTA (call-to-action, like a "book now!" button) feature.

We have an in-depth Publishing Guide that enhances your sales and marketing materials by going beyond your website and social accounts.
By using AdTours, you can distribute your tours as digital ads. Submit an inquiry through that page, and our team will contact you to add the AdTour Builder to your account.

How is my virtual tour added to Google?

Once your virtual tours are processed, the individual 360° panos are automatically added to your Google Business Profile (see example here) and your Google Travel Listing (see example here) under the 'Streetview & 360 Photos' section. If you wish to remove the 360° panos from your Google listings, reach out to support@threshold360.com.
Standard Google uploads will receive Threshold 360 attribution. Pro and Enterprise plans can add their branding to the Google uploads and see the impact from Google within their analytics plans. Make sure you login to your Google Account on this page in the Dashboard.

How can I track the views my tours are receiving?

Your tour analytics can be viewed in your Locations tab. Available metrics are Native Views, Google Views, Clicks, Click Throughs (CTAs), Steps, Completions, and Unique Users. You can see descriptions of each by hovering over the question mark icons.
You can toggle the date range to view metrics from a specific period of time as well. Entry users can only view metrics from the past 30 days.

How can I increase traffic to my tours?

Traffic and views are garnered from publishing your tours to as many channels as possible, such as your website, Google, social media, and adding your Share Page link to the various platforms you utilize. The more places you put your Virtual Tour, the more people will see it. Get more ideas on how to utilize your Share Pages here.
Additionally, if you are a partner of a local DMO/CVB, ensure your tours are embedded on your listing page within their website.

What else does Threshold have to offer?

We offer 3 platform tiers: Entry, Pro, and Enterprise, each with access to more robust features:
- Entry is geared toward smaller locations that only need to show a few spaces.
- Pro is for locations that need tools to sell and market their space.
- Enterprise is for multi-location operators
As a part of Pro and Enterprise plans, customers have access to Custom Share Pages, Custom Maps, CTAs, Hotspots, video integration, and Pro analytics.
AdTours is an add-on that allows you to create custom display ads using your tours deployed as ad campaigns. Learn more here.
If you want to maximize the Threshold Platform but lack the bandwidth on your team or simply want dedicated experts creating and deploying content, we have Managed Services packages available.

How should we set up our space?

If your staff has the capacity and you wish to set up your space as if you’re hosting an event, with tables, chairs, and decor—go for it! These virtual tours are meant to help you sell your space. However, most locations present empty spaces, which still communicate your size and layout. We do ask that storage, debris, and anything you would not want a prospective guest to see be removed before the capture appointment.

Who will be coming to our capture session? Is it an entire team?

Only a single Creator will show up with a tripod, a handheld 360° camera, and a badge. See the Capture process in action here. The Creator capturing your space will be listed on the confirmation email you receive once you schedule with us, which you can do by going here.

Do you do any editing, like removing objects?

Our imagery is not edited beyond color correction and facial blurring. So, if there is something in the shot that does not belong, it will be captured! Our Creators will move smaller items out of the way, like wet floor signs at a hotel, but other than that, you should proactively walk your space and rearrange larger items before our Creator arrives.

How do I let the Creator know what I would like captured?

When you schedule with us by going to threshold360.com/schedule you'll get a chance to input a shot list (like this). This is sent directly to our Creator. They will confirm this list with you upon arrival and make any changes that you'd like at that time.

Does the shot list have to be captured in order?

Not at all. We can reorder any of the spaces when we set up your account, and Pro users can reorder their tours at any time within their dashboard as well. Typically, our Creators capture in whatever order is most convenient for you according to what you have prepared. So, if there's an event in the meeting room that will be cleared out in 30 minutes, then no worries; we can save that for last.

What happens if we need more time?

Due to demand and out of respect for our Creators' time, we ask that each session not exceed the allotted time (typically 90 minutes). You are more than welcome to schedule an additional session. If our Creator is happy to stay longer and extend the original capture session, then they are free to do so, but they may have another appointment to get to.

We have construction going on, so how should we proceed?

We can still capture all the areas of your facility that are not undergoing changes and return at a later date to fill in anything that was missed.

Can I see the content after it’s completed? How long does it take to go live?

Content goes live to the Threshold Map and within your account approximately 72 hours after we capture it. Depending on the volume, there may be a delay.

What do we do about bad weather?

Unfortunately, we don't have any control over inclement weather, but we do have some options: we can maintain your appointment and capture just the interior imagery and return for the exterior imagery at another time, or we can reschedule and capture it all at once at a later date. Always let us know at least 24 hours in advance if you need to reschedule entirely. The Creator assigned to your location may reach out beforehand and reschedule or discuss a plan if inclement weather is likely.

Can we post the content on our website?

Yes! Within your Threshold account, you can easily access an embed code (Javascript or iframe) that most website builders or CMS platforms can use. Your Share Page link might expand within your website builder, too—it just depends on what tools you use. We have many customers who simply link out to their Share Pages.
Read thru this page to get instructions on how to embed your virtual tours.

Can your Creator fill out a release form?

Our Creators are prohibited from signing any release forms, outside of a COVID medical screening form, etc. If this is an issue for your location, please contact fieldoperations@threshold360.com.

What if I need to reschedule or cancel my appointment?

To reschedule or cancel an appointment, contact scheduling@threshold360.com more than 24 hours prior to your appointment. If you’re within that 24-hour window, please take a look at our Reschedule & Cancellation Policy.

I have existing virtual tour content. Can I use it for this program?

Possibly! Depending on the type of content and how your virtual tour was captured, we might be able to use your existing imagery and upload it to the Threshold Platform. If what you have is actual 360° panoramic imagery, then it's likely we can use at least some of the content. To see if what you have is compatible, contact support@threshold360.com and include a link to your existing virtual tour. Our support team will make an assessment and request the files from you if we think they will be usable.

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