We bet you are excited that our creators are about to enter your market, but maybe you have a few curiosities about how this will work. Below are answers to some questions we have anticipated you might have about this process.
Q: Does the Creator notify each individual business location before they arrive?
A: Not always. We will direct mail a photo of the creator who will be in the market, and a letter detailing the project and what to expect. Creators will then arrive during the location’s normal business hours. This helps creators capture authentic content of each business with minimal distractions to the locations and their patrons.
There are, however, instances where we will schedule with locations in advance (hotels, unique venues, arenas, etc.) where we will also schedule in advance with the location owner. In these cases, we will notify the business in advance of our arrival.
Q: How long will creators take at each business location?
A: Hotels and similar spaces can take 1-3 hours depending on the amount of content captured at the property, as requested by the location owner or manager. Otherwise, each space or room typically takes only 1-3 minutes, depending on the size.
Most locations will not even know we are there. We are that quick!
Q: Do creators identify themselves when they arrive at each location?
A: To avoid disrupting the staff or customers, creators often start their process as soon as they arrive at the location (before speaking to the staff). If a location employee does inquire, creators identify themselves and explain what they’re doing at the business, reiterating that this is a service their DMO is providing to them.
Q: Will creators reschedule a time if businesses cannot accommodate them during their visit?
A: Creators understand that several locations will not be able to accommodate them on the day of their visit. However, creators will typically return to that same neighborhood to capture other locations, and creators will then work to reschedule with the location on that later date.